GM's Heath Walker on breaking into Australia's most loyal car market, why storytelling needs three ingredients, and how DMARGE helped Cadillac find its audience.

Polestar's Scott Maynard on cracking Australia's brand loyalty, why car design is losing its soul, and what makes a media partnership actually shift perception.

TAG Heuer's Van Mulryan on keeping 160 years of heritage alive, the Australian luxury market recovery, and why long-term partnerships beat one-and-done media buys.